Punchlines to Profit is going to provide you with all the tips, tricks, and proven methods I’ve implemented into my own digital growth—as well as the growth of hundreds of clients—that will help you grow your very own successful digital brand today. However, there's a twist that sets this book apart from the typical digital-marketing or content-strategy reads. And the twist is that it’s written by a comedian who loves funny people and wants to help them leverage comedy into their content strategy. What do I even mean by this? Well, in a world that’s overflowing with endless ideas, information, and content, it can feel like it’s nearly impossible to get anyone’s attention, especially if you’re trying to market a product or service. This is where comedy comes in. Throughout this book, I am going to show you how and why incorporating humor into creating or growing a digital brand has a ton of benefits. I’m also going to provide you with the skills and knowledge you’ll need to use humor to stand out from your competition online.